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In this session, Julianne discusses marketing strategies that will be effective in 2024. She emphasizes the challenges in the event industry, particularly the catch-22 of needing to attract new clients while serving current ones. The two traditional ways of growing a business: social media following and networking with wedding planners are scrutinized for their limitations. Julianne introduces four key marketing strategies for success in 2024: being the expert, focusing on client expectations, crystal clear messaging, and balancing lead sources.
Key Listener Takeaways:
80/20 rule
Client expectations
Crystal clear messaging
Balanced lead sources
Client acquisition ROI
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